Konnichiwa WcDonald's

by Bruce Guthrie

Not being an anime aficionado, I was surprised to find that my McDonald's cup had a "W" instead of an "M" on it this week.  And there were Japanese characters next to it which the Google Translate software on my smartphone translated as "Wak Donald".  Was this a yakuza signal to take out the Republican front runner?

Apparently not.  Little known to me, a fictional WcDonald's franchise was introduced to manga back in 1981 when they wanted to refer to a food franchise like McDonald's but didn't want to run into trademark issues.  ( https://fictionalcompanies.fandom.com/wiki/WcDonald%27s )  This month, McDonald's announced a tie-in to the fictional franchise starting on February 26.

Their regular website describes this as:

What Is the WcDonald’s Isekai?

Isekai is a popular anime genre that explores a story’s main character who suddenly finds themselves transported to a parallel “otherworld.” A fixture across various anime and manga titles and genres, WcDonald’s has been an indelible part of anime culture for decades. From it comes the new Savory Chili WcDonald’s Sauce! Dip into another universe and immerse yourself in WcDonald’s, artistically realized to serve as homage to fans of anime and the Golden Arches alike.

There are lots of in-store promotions for this campaign including bags (possibly only the medium and small sized ones), the cups, the backs of receipts, and videos on the order kiosks and behind the counter.  There's also a new promotional website ( https://www.wcdonalds.com ).  All of this is to promote a new McNuggets sauce.  (Which is really spicy!)

The website offers a free miniseries of four video shorts and four manga chapters.  Currently, only the first set is up -- the first comic is a 24-page PDF -- but presumably the other sets will be added each week as the campaign continues.  The story appears to start on the medium-size bag and can be read below.

As far as I can tell, the WcDonald's website only serves up the episodes if you use the QR scan code to access it.  If you access the www.wcdonalds.com site directly, you're told that you have to unlock each episode.  If you don't have a device with a QR-reading built-in camera (like a desktop PC), you're SOL.  Once you use the QR code, there's a cookie that's saved on your smartphone/laptop/PC which tells the system you're kosher and lets you see the episode.  Maybe that will change as complaints mount.  

Having said that, if you type in the short URL from your desktop browser -- 3wqv.short.gy/aZ1 -- things should work fine.  I have to presume that McD's isn't issuing multiple bags with different QR codes each week so the new episodes should magically show up each week along with the old ones.

(You can access the first issue of the comic directly via: https://www.wcdonalds.com/pdf/2rg5pBDamf.pdf .  The first video is https://www.wcdonalds.com/episode?id=1   I suspect id=2, id=3, and id=4 will be activated later. )

Officially, the campaign ends on March 24.

Nerdist has a great article about the campaign on https://nerdist.com/article/mcdonalds-serves-up-an-anime-and-manga-experience-with-special-wcdonalds-celebration/

Some images (and, yes, I felt like an idiot photographing the screens above the counter...)

Secret History of Comics - Ephemera Finds in TN

 One of the things I like to do is wander around antique stores and junk shops. Here's some stuff I found in Tennessee last month.

This is a Herblock cover caricaturing Art Buchwald for Newsweek that I didn't know existed, so I was quite surprised by it.

This appears to be an advertising card for Union Pacific Tea from the latter half of the nineteenth century. It's being donated to the Library of Congress soon.

This matchbook looked like a New Yorker cartoonist to me so I reached out to historian/cartoonist Michael Maslin:

Maslin wrote back, "Not all of the faces, but a few (figs a&b), look like Steig's early work. The fellow extreme lower right most especially (fig. a) . But I'm not confident enough to say it is Steig's work."

fig. a

fig. b

Beetle Bailey original comic strip 9/13/1993. 

Note that the dealer thought it was a print, and not the original, and priced it accordingly.

A Buck Rogers post-production mini-poster by Dave Perillo that's being donated to Library of Congress.

Three British digest-sized comic books that will be donated to the Library of Congress comic book collection. The cover photos have been added to the Grand Comics Database already.

WorldCat doesn't list any copies in the United States, and almost none worldwide. When Randy Scott was at Michigan State's comic book collection, I would feed material such as this to them.

Love Story Picture Library #1259

Star Love Stories #591

Love Story Picture Library #1254

World War II cartoon postcards are easy to find, but the antique mall was waiting 

on me to close so I felt compelled to buy something.

Note the dental drill, for graphic medicine fans.

Flash Gordon and Buck Rogers at Steven F. Udvar-Hazy Center of the National Air and Space Museum

The Smithsonian's Steven F. Udvar-Hazy Center | National Air and Space Museum has reopened via tickets, so I stopped by yesterday. It's mostly very large aircraft, but there are a few interesting small things including a ballooning exhibit that includes some early editorial cartooning prints.

There is a very nice exhibit case of  space-toys including a lot from Buck Rogers (soon converted from a novel to a comic strip) and Flash Gordon (originally a comic strip).  Here's my set of photos.

Pea Soup ephemera (UPDATED)

 

Here's a couple of post cards I bought a few weeks ago in Arlington's Civitan flea market, with a nice gag cartoon about making pea soup. The pea soup empire grew well - it still exists!

And here's Pea Soup Andesen's website since I'm posting their cartoon.Their website says about the cartoon: "In the early thirties a cartoon appeared in the old "Judge" magazine. It was one of a series by the famous cartoonist Forbell, under the heading of "Little Known Occupations." The cartoon showed the little known occupation of splitting peas for pea soup, with two comic chefs standing at a chopping table, one holding a huge chisel, splitting peas singly as they came down a chute."

More information on Charles Forbell can be found in Biographical Sketches of Cartoonists & Illustrators in the Swann Collection of the Library of Congress.

Cartoons on matchbooks, again

Bath Again this year?

I've found and written about these two times in the past (1 and 2). Here's another one of the hillbilly and pretty girl comic matchbook covers.

 The other piece is a brochure for Primitive Passions lingerie featuring Lili St. Cyr. It's got several different artists working on it, but the cover shown here looks like Bill Ward to me. I've got a query in to the comics historian Craig Yoe* to see what he thinks. I suppose Eric Stanton could be the artist - I'm not great with identifying these types of artists.

Both of these were picked up at a flea market in Arlington.

*He thinks it's Ward too.

A bit of cartoon ephemera

Once upon a time, ink didn't come in ballpoint pens, and you often had to 'blot' or soak up the runny stuff before your writing smeared. Companies distributed blotters with advertising on, and sometimes they had cartoons. Here's 10 of JR Williams' strip 'Bull of the Woods' and one of 'Ripley's Believe It or Not' that I picked up last weekend.

Cartoons on matchbooks

I stopped into the MARVA matchbook club meeting yesterday to hand off some old matchbooks (as you know, I love ephemera) and the group was very welcoming. They usually have piles they trade amongst themselves as everyone has to specialize. I found a few of cartoon interest:


3 hillbilly gag cartoons, probably from the 1940s or early 1950s, on matchbook covers.


"Won't Be Long Now" hillbilly cartoon gag on matchbook cover.


A cricket that looks a lot like Disney's Jiminy on a "Li'l Cricket Food Stores" matchbook cover.


Matchbook ad for Art Instruction, Inc, the school that Charles Schulz attended (via correspondence) and taught at before Peanuts.


Interior of matchbook ad for Art Instruction, Inc, the school that Charles Schulz attended (via correspondence) and taught at before Peanuts.


Cartoon matchbook spotlighting French cartoonist.


ANNÉE DE L'ENFANCE [aka, Année internationale de l’enfant : 1979]

Francisque Poulbout (1879-1946)
Dessinateur humoriste, POULBOT devient célèbre vers 1910, grâce à ses dessins inspirés des gosses de la rue. Il crée en 1920 le Dispensaire de P'tits Poulbots et la République de Montmartre pour aider les enfants nécessiteux. Le nom de poulbot est aujourd’hui passé dans la langue courante pour désigner un gosse de la rue.

Translation by Portugese comics scholar Leo de Sa:

INTERNATIONAL YEAR OF THE CHILD [1979]
Francisque Poulbout (1879-1946)
Cartoonist, POULBOT became famous around 1910, thanks to his drawings inspired by street kids. In 1920 he created the Dispensary of Little Poulbots and the Republic of Montmartre to help needy children. The name "poulbot" became the everyday-language designation for a street kid.